In 2009, he was inducted into the European Design Hall of Fame. His contributions to his field were recognised via several prestigious awards such as the French Chevalier de l’Ordre des Arts et Lettres, the Gutenburg Prize of the city of Mainz, and the Medal of the Type Directors Club of New York. The Complete Works was published in 2008. An anthology of his work called Adrian Frutiger – Typefaces. Frutiger profited from the advertising boom by creating his own studio in 1960 and working for clients such as Air France, IBM and the Swiss Post.įrutiger has written many books on his craft, such as Signs and Symbols, Development of Western Type, Typografie and Geometry of Feelings. It offered a whole set of variations to the blossoming global advertising industry which helped make it enormously popular. Univers was one of the first breakthroughs of the new system of phototypesetting, which soon supplanted the old and expensive method of casting a font in lead. He soon made his mark with his Méridien font and later came up with his most acclaimed and recognized typeface: Univers. After an apprenticeship in Interlaken and a stint in the Zurich school of art, he was employed by French type foundry Deberny & Peignot as an artistic director in 1952. How are contemporary designers leaving their imprints?įrutiger was born in 1928 in Unterseen in the Bernese Oberland region. Switzer’s appearance is classic and timeless it might resemble earlier typefaces, but it is a new design made. Switzer is a Latin-script typeface with 18 styles nine of those are italics. This content was published on Sep 14, 2015Sixty years ago Switzerland was the centre of the typographic universe. It’s a nostalgic sans serif font inspired by text-focused magazine ads of the 80s and 90s.
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